Hug is designed for anyone who experiences period cramps, backaches, muscle tension, or chronic conditions like endometriosis and fibromyalgia. It’s especially loved by women seeking relief they can wear discreetly under clothes; at work, at home, or on the move. Hug is also amazing for that person who is always too hot or too cold. If you need hands-free comfort, Hug is for you.

Because comfort shouldn’t mean pausing your life. Hug was created by a woman who knew the frustration of juggling painkillers, hot water bottles, and staying put. It’s a response to the need for gentle, effective pain relief that fits into your life; not the other way around. Ever jammed a hot water bottle down your trousers and tried to do... anything? That's why I created Hug.

Simply microwave Hug for 90 seconds (or chill it in the fridge), then wrap it around your waist, tummy, or back; adjust to fit hands-free and snugly with the clever straps. The squishy gel beads inside retain warmth or coolness, delivering targeted, soothing comfort for up to 30 minutes. Hug is, cordless, reusable, durable and made to move with you; no plug sockets required.

If, like me, you want to live a full, busy life; even on the days when pain tries to slow you down - Hug was made for you. It’s for pushing through meetings, school runs, workouts, or just showing up for yourself, without pausing your plans, or maybe to help you relax despite them. Hug helps you feel better, so you can keep being you. Find out for yourself why thousands of women feel better with a Hug.

We ship throughout the UK for FREE, allow about 3 days for arrival Shipping to EU and Ireland - allow 5 working days, rates will be calculated at checkout.